WHAT IS LORENA HERSHEY’S®?
Lorena® is the marketleader in push-up candies and is the most recognized brand in the Mexican sweet and spices category. Because of its top sales and leading brand awareness, Hershey purchased Lorena to complemeat their existing line. The leading brands making up this division are: PELON PELO RICO: Spicy tamarind pulp. Consumers push the container base upward to get strings of spicy tamarind pulp that come out through perforations at the top of the container. PICOSITOS: Powder candy consumed by itself or sprinkled on fruit or snacks.